Launching an ICO or blockchain project is an involved process which requires investment in ideas, time, money, and immense effort.
To succeed, you need to stand out from the crowd AND generate massive value for your potential backers or existing audience.
The cryptocurrency space has been marred by disingenuous campaigns and scams that have made consumers think twice about investing in new projects.
Trust, authenticity, and connection are three of the most important factors you can foster during the ICO process, particularly as you are asking your audience to hand over their hard-earned money and believe in you.
Drawing attention to your ICO is one thing. Once you have that attention, your website and white paper need to be professional, easy to digest, and attractive.
That’s where we come in.
Our team has the skill set to take your worthwhile and compelling project and make it polished, magnetic, and user-friendly so it gets the backing it deserves.
The process isn’t merely about creating your content. It’s researching and managing content—generating ideas, developing, distributing, measuring, tweaking and improving—that contributes to your success.
BlockEdits can assist with our expertise in three key areas:
We research blockchain- and cryptocurrency-related topics to maintain a firm grasp on industry standards and public expectations to make sure your project hits the mark.
Our research may, as appropriate, combine information from:
- Online sources such as articles, blog posts, announcements, and press releases
- Interviews with experts
- Scholarly articles
- Market analyses
- Case studies
- Technical papers
We’ll assess the depth of research your project requires after speaking with you and developing a proposal.
From start to finish, the content creation process includes a number of stages outlined below.
- Write clear, concise content for your project: web, blogs, articles, announcements, press releases, social media posts, etc.
- Target your content to suit your marketing goals and Search Engine Optimisation (SEO) strategy.
- Style your content with the correct tone and voice for your brand.
- Convey technical ideas in a readable manner for a general audience.
- Ensure your content reflects your brand in design, style, messaging and quality.
- Help craft socially shareable titles to encourage content amplification throughout all communication channels (e.g. email, Facebook, Twitter, Telegram, Bitcointalk, and Reddit).
Copyediting is more than just looking for spelling mistakes. It involves checking for mistakes, inconsistencies, and needless repetition.
As your copyeditors, we focus on both the small details and the big picture. Our job is to be meticulous and technical.
A copyeditor checks for:
- Errors in grammar, spelling, syntax, and punctuation
- Inconsistency within the text
- Technical consistency in spelling, capitalisation, font usage, numerals, hyphenation
- Factually incorrect statements
- Continuity errors
- Potential legal liability
As you can see, the copyeditor’s job is to ensure your project is consistent, cohesive, and complete. Copywriting is vital for projects translating their materials (e.g. website or white paper) from another language into English to ensure frictionless user experience (UX).
As your proofreader, our job is to check for quality before publishing. Proofreaders correct awkward word or page breaks and may do light editing (such as correcting inconsistent spelling or hyphenations). Having a proofreader is a quality assurance measure.
Proofreading is also particularly useful for blockchain projects translating their materials (e.g. website or white paper) from another language into English.
Content Strategy and Management
Creating appropriate, professional content for your blockchain project is not the only critical piece of the puzzle—so is developing a content management strategy.
Regular communication with your audience at all stages will create authentic demand, provide important feedback and ultimately, get your project across the line with flying colours.
The development of a clear content management strategy assists with generation of ideas, content plan creation, choosing content types (listicles, technical writing, announcements, press releases, blog articles, social media posts, interviews) and development of an editorial calendar. These are all significant stages of the content management process.
If you develop the perfect mix of content and curate it for maximum influence in your marketplace, you are infinitely more likely to succeed in your ICO/project.
Stages of the content strategy and management process include:
We will walk you through the Content Strategy process from start to finish, taking into account the uniqueness of your audience, your product, and the solution you provide. Remaining genuine and in regular communication with loyal supporters and potential backers is vital to the success of your blockchain project.